You don’t need more strategy, you need less static
The secret’s not another funnel, it’s calming the chaos
Let’s turn down the noise for a minute.
You probably don’t need another 17-step launch plan.
What you need is a little space to think without feeling like your brain is being chased by a swarm of bees.
(And before you ask — no, this isn’t me trying to sell you a mindfulness course.)
The problem usually isn’t your strategy.
It’s the static in your head and the pile of half-finished ideas sitting there mocking you.
Maybe It’s Not About Doing More
You’re not lazy. You’re just overloaded.
If I had to guess, your browser tabs are multiplying faster than rabbits, your inbox is a graveyard of “I’ll read this later” emails, and your mind is juggling more marketing advice than any human should have to remember.
You’ve tried the blueprints, the expensive courses, the “content batching” tips you read under a picture of someone doing yoga in Bali. You even gave that full moon posting schedule a go because someone swore it would help your engagement.
And yet:
No consistent momentum
Doubting every decision
Wondering if the problem might secretly be you
It’s not you.
The problem is not bad strategy.
It’s that you are hoarding too many strategies like a survivalist prepping for an apocalypse that never comes.
A Story From the Email Rabbit Hole
Someone once told me they spent three entire days choosing the “perfect” email marketing platform. Then another two weeks building automations they never used.
Why?
Because a stranger on Instagram told them “funnels are non-negotiable.”
Meanwhile, their actual offer sat there doing nothing.
That’s how most people burn out. Not from lack of effort, but from spraying their energy in every direction except the one that actually makes money.
Stillness Is Not Stuckness
Here’s something worth writing on a bar napkin:
Burnout rarely comes from doing too little. It comes from chasing too much.
The best email strategy I ever built?
It started when I shut off my notifications, poured a glass of bourbon, and asked myself one simple question:
What do I actually want to say, and who needs to hear it?
Not “How do I hack the algorithm” or “What’s trending right now.”
Stillness is not laziness.
It’s the breathing room where the good stuff shows up.
The Simplicity Stack
Here’s the version of email marketing that doesn’t require a whiteboard, a second mortgage, or ten assistants:
One Offer – not three, not “beta pricing until Friday,” just one thing you believe in.
One Freebie – something warm, useful, and connected to your offer.
Three Emails a Week – no panic sends, no sales scripts written by robots, just honest conversation with real people.
One Automation – a warm welcome sequence that says hello while you’re drinking bourbon and wondering why you didn’t do this sooner.
Why This Works
Because it keeps you focused on the stuff that matters.
You create less but you create better.
You connect slower but you connect deeper.
Your business stops feeling like a treadmill you can’t get off and starts feeling like something you actually enjoy running.
The Big Lesson
More is not better.
Better is better.
When you build from calm, you grow from clarity.
And people can tell. That’s how you earn trust and sales without the side of anxiety.
A Line Worth Keeping
“You’re not slow, you’re just building something worth keeping — that takes more than a weekend.”
Make It Stick
Here’s what you can do right now:
Save this newsletter so you can find it when you’re knee-deep in another “next big thing” spiral.
Reply and tell me the one thing you actually want to focus on this month.
Forward it to someone who’s had enough of the hustle-and-grind sermons.
You don’t need more noise.
You need someone to remind you that you already have enough to start — and that building from here works better than chasing every shiny object on the internet.
You in?
Fun Fact
In 2017, researchers at the University of California found that the average office worker is interrupted every 11 minutes… and it takes about 25 minutes to get back into a task. That means if you answer three “quick” interruptions in an hour, you’ve basically accomplished nothing but proving you’re interruptible.
Till next time,