We’ve all been there.

You sign up for the big-deal course. You follow the latest funnel hack. You copy the guru’s “free + shipping” template.
But your business still feels like trying to juggle flaming swords... blindfolded... while standing on a yoga ball.

Not ideal.

If your digital life feels more like drowning in advice than running a business, you’re not crazy. You’re just in the noise.

Here’s the truth no one says out loud:

👉 You don’t need more marketing.
👉 You don’t need a shinier funnel.
👉 You definitely don’t need another Google Doc titled “Plan_v6_Final_FINAL(2)”.

What you need is clarity.

Let’s start with a bold statement:

👉 You’re not bad at marketing.
👉 You’re not behind.
👉 You’re not broken.

You’re just buried.

Under strategies.
Under advice.
Under free PDFs with more pages than your last tax return.

And the real kicker? The harder you try to “do it right,” the worse it gets.

I’ve been there, and I want to show you a better way.

Let me tell you about a time I wasted six whole weeks trying to write the “perfect” welcome sequence.

I bought three mini-courses.
Subscribed to seven “ethical funnel” creators.
Downloaded templates with more pastel boxes than a Sherwin-Williams paint aisle.

I ended up with:

It was chaos. Expensive chaos. And frankly? Emotionally exhausting.

What finally worked?

Writing three plain-text emails that sounded like me...
and pointing people to one simple offer: The No-Hype Guide.

No fancy automations. No fake scarcity.
Just value. Clarity. A clear next step.

That’s when the replies started coming in:

And the best part?

Sales followed.

If you’re like most beginner marketers (or recovering overthinkers), here’s your actual checklist:

Start with just one. Not “10 income streams.”
Create something small, helpful, and easy to say yes to, like a mini course, a checklist, or even a paid email series.

➡️ The No-Hype Guide is exactly that, a crystal-clear first step if you don’t know where to begin.

Build your email list around connection, not performance.
You don’t need 10,000 subscribers. You need 100 people who actually open your emails.

Use a welcome sequence that:

Keep it simple. Your reader is busy.
Write one thing. Say it well. Sign off with a real name.

Bonus points if you sound like you’re writing to a friend at the pub.

You don’t need to post daily. Or go viral.
You need to show up , calmly, consistently, and like a human.

Think “steady drumbeat,” not “flashing neon circus.”

You’re not broken.

You’re just overloaded. And over-coached. And possibly under the impression that your inbox should be a war zone.

It shouldn’t.

You don’t need 50 strategies. You need one plan that actually fits how your brain works.

That’s exactly what The No-Hype Guide gives you:

It’s the “clear it all off and finally see the table” kind of clarity.

If your marketing feels like it requires a caffeine IV drip and an emotional support spreadsheet, it’s too complicated.

Start smaller. Start cleaner. Start with one simple guide that shows you how to sell without sounding like a late-night infomercial.

🔥 What’s the noisiest part of your business right now?
🎯 What have you tried that just made things worse?
💡 What’s one thing you wish someone would tell you, straight up?

Drop a comment.
Hit “save” to keep this handy.
⭐ Or star it so you can find it later.

And hey, if you’ve got a friend still stuck in a $997 funnel that makes them cry?
Send this their way. They’ll thank you.

Subject Line 1:
You’re not failing. You’re just overloaded.
→ The guide that clears the fog (and saves your sanity)

Subject Line 2:
I deleted my email list. Here's why.
→ A story about burnout, bourbon, and building back better

Subject Line 3:
Marketing shouldn't make you cry
→ Why less hype = more sales (for real)

1. The average adult attention span is now… 47 seconds.
Not minutes. Seconds.
So if someone read this whole email? That’s true love.

2. Email is still 40x more effective than social media for customer acquisition.
And you thought nobody checked email anymore...
Turns out, inboxes > Instagram (especially for buyers).

3. There are 3x more email accounts than Facebook, Twitter, and Instagram accounts, combined.
More inboxes. Less noise. That’s why email still works.

4. The first email ever sent?
In 1971, by Ray Tomlinson… to himself.
What did it say? Gibberish. Literal keyboard smashing.
So if your first email sucks? You’re in great company.

5. Most email replies come from emails with no images, no buttons, and under 300 words.
In other words… simple wins. Every time.

6. “Zapier migraine” is not an official medical diagnosis… but maybe it should be.
(IYKYK.)

7. Your email open rate doesn’t pay the bills. Your offer does.
Chasing stats is fun. Making sales is better.

Till next time,