Starting an online business is a weird thing.

It’s not just about figuring out what to sell or how to market it.
Half the time it’s just figuring out where to start.

This week, I had a conversation with someone who’s been trying to get their thing off the ground for over a year.
She’s smart. Kind. Has a million good ideas.

And when I asked her what was holding her back, she said, “I’ve tried everything… and none of it worked.”

So I asked, “What exactly did you try?”

She said, “Well… I’ve bought a few courses. I’ve followed some people on Instagram. I have a bunch of notes. I’ve brainstormed ideas. I watched a lot of YouTube.”

I nodded. Because I’ve heard it before.

And I get it. That stuff feels like doing something.
But most of the time, it’s just thinking about doing something.

You start with curiosity. Then it turns into a research project. Then suddenly it’s been nine months and all you’ve got is a Google Drive full of PDFs and a vague sense that you missed a memo everyone else got.

So here’s the thought I can’t shake lately:
A lot of people aren’t stuck because they’re doing the wrong thing.
They’re stuck because they’re waiting to pick the “right” plan before they let themselves start.

Stop looking for the perfect strategy. Pick something, and move.

Doesn’t matter if it’s email, or content, or affiliate links, or whatever method someone promised would work best.

Pick one thing that’s simple enough to finish.

Like this:
Write one email about something that helped you this week.
Put your affiliate link in it.
Send it to your list (even if it’s just your cousin and your Gmail from 2012).

Then? Go make dinner. Watch a show. Call it done.

Not because that one email will change your life, but because it breaks the cycle of stalling.

The “right” plan is a mirage. It always looks clearer in hindsight.
You don’t get clarity first. You get it after you move.

So if you’ve been researching and overthinking and bouncing between plans like a browser with 23 tabs open, here’s the rule:

Don’t change your strategy. Change your action.

You start to build proof.

Not income yet. Not momentum yet.
But proof that you’re capable of moving without knowing the whole picture.

That kind of proof is gold. Because it shows up the next time you’re tempted to stall.

Instead of going back to more research or a different coach or another PDF, you’ll say, “Wait. Last time I just did the thing. Let me do that again.”

And it gets easier. Not because the work changes, but because you do.

You stop waiting for someone else to tell you you’re ready.

You start trusting that small action counts. Especially when you’re tired. Especially when you don’t feel confident yet.

If you’re caught in the loop of trying things and never finishing them, pause and ask:

What’s the thing I keep circling but never commit to?

Then do one part of it this week. Just one.

And if you want help figuring out what that “one thing” should be?
That’s literally what I help people do.

No pressure. But if that sounds helpful, reply and tell me what you’re circling.

Here’s a tip I use when I feel like I’m stalling:

I open a doc called “Done This Week.”
I add one thing I actually finished. Not half-finished. Not brainstormed. Finished.

That’s it.

Over time, it becomes a list that proves I’m not stuck, I’m just building slow.

Starting is scarier than stuck. Do it anyway.

The average person spends more time picking a Netflix show than actually watching it.

Decision fatigue is real. And it kills action.

Subject: Tried everything. Still stuck.
Preheader: Here’s why that keeps happening (and what to do instead).

Subject: You don’t need a better plan
Preheader: You need a smaller action.

Subject: Your Google Drive isn’t a business
Preheader: Watching tutorials ≠ making money.

#OnlineBusinessReality #NoMoreCourses #ActionOverIdeas #StuckSolopreneur #SideBusinessTruths #AffiliateFatigue #SimplifyToStart #PickAndMove #DoneNotPerfect #BuildWithoutBurnout

You’ve done enough thinking. Try finishing one thing.
Tell me how it goes. I’ll be here.

Until Next Time,