“I sit down to work on my business… and I freeze.”

Not because they’re lazy. Not because they don’t care. And definitely not because they need another planner, journaling routine, or batch content checklist.

They sit down, and suddenly everything feels like it might be the wrong thing to do.

They’ve got 30, maybe 45 minutes before the next life thing interrupts. Instead of working, their brain starts sprinting through the list. Do I fix the opt-in page? Finish that email sequence? Pick a new offer? Rebrand again?

Then the time’s gone. And nothing’s done. Again.

This isn’t a motivation problem. It’s too many unfinished threads and no clear place to re-enter the work. Even small tasks feel heavy when everything’s halfway done.

This kind of friction is invisible. You don’t see it, but you feel it every time you open your laptop and instantly want to do anything else. No clarity. No momentum. Just noise.

You don’t need more energy. You need a way back into your work that doesn’t require talking yourself into it every time.

Here’s something I’ve been suggesting lately that actually works. Not always immediately. But reliably.

At the end of every work session, write one sentence.

“Next time, I’ll start with: [insert exact task here].”

Not a list. Not a vague category like “batch content.” Just one line.

Make it small and clear. Something like, “Open ConvertKit and paste the link.” That’s enough.

Then leave that line somewhere you’ll see it next time. Sticky note, desktop, folder name. Doesn’t matter. What matters is that when you sit down, you don’t have to think. You just do the thing you already decided.

That’s where most people lose momentum. In the hesitation gap.

When your work windows are short, scattered, and usually at the end of an already full day, you don’t have the luxury of warming up. You need to be in motion within the first sixty seconds.

This one line removes the decision-making layer. When you’re mentally overloaded, even a little clarity is a win.

That’s a different kind of stuck. Not just struggling to stay on track, but unsure where to begin at all.

In that case, try this instead.

Instead of asking, “What should I work on next?” ask, “What do I keep putting off?”

Pick the thing that keeps circling in your brain. The one that feels heavier than it probably is. That task usually matters more than the others.

It doesn’t have to be big. It just has to be avoided.

Like:

This isn’t about finishing the whole thing. It’s about starting. That’s what changes things.

You’ve probably heard the advice to “just focus on one thing.” I’ve probably said it too.

And that’s good advice when you’re at the point where you can use it. If you’ve got a clear offer, a little momentum, and time to work, it’s smart to go all-in on one strategy.

But when you’re in the middle of life and barely scraping together pockets of time to build anything at all, that advice feels like pressure. Not support.

This isn’t about picking your One Big Focus. This is about giving your future self an entry point. So the next time you sit down, you’re already in motion.

Focus is for scaling. This is for surviving. Different tool. Different job.

The obvious one? You stop wasting half your time remembering where you left off.

But more than that, you stop carrying so much low-grade guilt between work sessions. You know what’s next, so your brain doesn’t have to keep cycling through options all day.

That alone is worth it.

You’ll also start building a visible trail of progress. Small wins add up. Especially when they’re on tasks that actually matter.

This helps rebuild consistency. Not the social media kind. The kind where your business doesn’t stall every time life throws something at you. The kind that slowly builds into something real.

Pick one small task. Write it down before you close your laptop. Then do just that when you sit down next time.

Repeat for a week.

If you want, reply and tell me what you picked. I’m not going to coach you. I just like hearing what people are working on.

And if it doesn’t help? That tells you something too. We can figure out what’s getting in the way, without pretending it’s just a mindset block.

Rename your business folder to: “Start Here. [Next Task]”

Your file system becomes your to-do list. You don’t have to open Notion or dig through tabs to figure out what you were doing.

Open the laptop. Read the folder name. Do that.

That’s all.

In Japan, there’s a café where customers pay to do nothing, and the staff help them stick to it.

It’s called the "Doing Nothing" Café in Tokyo. People pay by the hour to sit, be left alone, and not be productive. But here’s the catch: if you try to check your phone or pull out a laptop, the staff gently stop you.

People literally pay to be relieved of the pressure to do something useful. Because choosing not to do anything on purpose is apparently easier than trying to figure out what’s worth doing.

Maybe the next great productivity hack is just someone politely taking your phone away.

🦃Thanksgiving’s coming🦃. Which means you’ve probably got four things competing for attention, and somehow business keeps getting shoved to the bottom.

That’s fine. Just don’t pretend you’re going to map out your whole Q1 strategy between dinner prep and small talk with your cousin who still calls it “your little internet thing.”

Write one sentence. Leave it somewhere obvious. Pick it back up after the gravy settles.

You don’t need another framework. You need a way to re-enter the work without drowning in options.

Try the note. Try it for one week. See if it helps.

You’ll know pretty quickly if it’s the kind of thing you can build on. Hope this helps you throw one less post-it at your wall this week.

Future you is already tired. Don’t make them figure it out again.

Until Next Time,

P.S.
If every time you sit down to work on your business you end up rearranging fonts or reopening the same half-finished doc… I made something that might cut through the noise.

It’s called The No-Hype Guide to Selling Your Stuff Online.

No fluff. No jargon. No “10X” anything.

Just simple, straight-up advice on how to sell what you’ve made, without sounding like a guru who discovered mindset last week.

It’s free. It’s short. And it won’t ask you to journal about your ideal customer’s aura.

👉 Grab it here if you want it