People get weird in early December.

Everything slows down and speeds up at the same time.
It’s like a mall parking lot where three cars think the same space is theirs.
Nobody knows what’s going on, but everyone’s pretending they do.

You’ve probably felt some of that.
That pressure to “finish strong,” even though you’re out of patience and pretending takes more energy than the actual work.

I know that space too well.

December used to bait me into some outstandingly dumb decisions.
A sudden sprint on a project I’d ignored for months.
Buying some “year-end accelerator” that promised momentum I knew wouldn’t show up.
Acting like January was going to grade my performance and I needed a passing score.

I always told myself it was strategy.
It wasn’t.
I just couldn’t sit with the quiet.

Stillness messes with people more than failure ever does.
Most entrepreneurs don’t get taken out by lack of strategy.
They get taken out by the four minutes of silence where they’re forced to actually commit to the thing they planned.

December turns those four minutes into an hour.

The year feels like it’s ending.
You’re not where you thought you’d be.
Suddenly everything feels urgent, even if nothing’s actually happening.

That’s when expectations start inflating.
Right when you’ve got the least bandwidth, you raise the bar on yourself.
Then you get overwhelmed.
Then you blow up the plan, start fresh, feel better for a few minutes, and fall right back into the same loop.

I’ve watched dozens of people do it inside the 90-Day Plan.
I’ve watched myself do it.
December just puts the whole thing on loudspeaker.

A few years ago I almost bought a “year-end momentum booster” because the landing page made me feel like everyone else was sprinting and I’d been standing still.
I hovered over that buy button like the world depended on it.

Then a small, unglamorous realization hit me:
I wasn’t behind.
I was just tired and annoyed with myself for being tired.

That moment saved me from another pointless project.
It was one of the few times I caught the pattern while it was happening instead of after the charge settled.

That’s all I want for you this month.
Not a fresh start.
Not a revelation.
Just catching the nonsense sooner.

Next time your brain starts buzzing with tight deadlines, new offers, “year-end pushes,” or whatever December usually whispers in your ear, ask yourself one thing:

What am I trying to get away from right now?

You don’t need a journal.
You don’t need analysis.
Just notice the feeling.

Your body will tell the truth faster than your brain.
If the idea feels grounded, it’ll sit still.
If you’re trying to outrun discomfort, you’ll feel the twitchiness instantly.

Most business problems begin with that twitch.

Another thing nobody says out loud:

People treat December like it’s judging them.
Every unfinished project becomes a personal flaw.
Every slow week turns into “proof” that they’re not built for this.

Nobody voices it, but I’ve heard the internal monologue from too many people to miss it.
It’s the same script that kept me building things that weren’t mine.
Same script that pushed me to restart instead of steady myself.

December brings that script back like reruns.

There’s a pattern I see constantly this month:
People swear they’re stuck because they “didn’t push hard enough,” but the truth is they push at the wrong moments, burn out, and collapse right when consistency actually matters.

Last winter I talked to a guy who insisted he’d “tried everything.”
What he’d really done was try ten different things for ten days each.
Effort wasn’t his problem.
Staying with anything long enough to matter was.

That’s the blindness you get inside the loop.
You mistake action for progress.
Urgency for direction.
Pressure for clarity.

It’s human.
It’s predictable.
And it feels awful because you’re smart enough to know something’s off but too close to see what.

December isn’t a verdict.
January isn’t a clean slate.
Nothing magical flips.
You’re the same person with the same business and the same problems, which is good news.
Because nothing is ruined.
Nothing is too late.
Nothing needs a dramatic fix.

You just need a little less noise.

If you want to reply and tell me what December does to your decision-making, I’ll read it. I’ve seen every version of this pattern, and most people don’t realize which one they’re running.

And if you want help spotting the loop you keep repeating, the one you can’t see because you’ve been inside it for years, the 90-Day Plan is there.
No pressure.
No theatrics.
Just clarity that doesn’t depend on the calendar.

Talk soon.