This keeps coming up. Someone tells me their new system “finally clicked,” and I nod because I already know the follow-up. In a few months, they'll be searching again. Different guru. Same promise. Same ending.

Creators pitch their model like physics. Do these seventeen steps and the universe pays you.
Sure. If you're wired like the person who built it.

A lot of systems only work if you happen to share the creator's personality, energy level, attention span, and tolerance for nonsense. Most people don't. They try anyway. That's the comedy of it.

You'll see an introvert buying a program built for someone who treats “going live” like cardio.
Or a slow thinker trying to run a sprint model that requires decisions before the coffee finishes dripping.
Or a parent with 47 responsibilities attempting a content schedule designed by someone whose biggest challenge is remembering to drink water.

Of course it collapses. They didn’t give up, it’s just the whole thing demanded a version of them that doesn't exist.

And the industry loves to pretend this is a character flaw.
“You didn't stick with it.”
“You didn't hustle.”
“You didn't want it bad enough.”
No. It didn't fit. That's it.

The “always be posting” system only works for people who get a dopamine rush every time a stranger clicks a heart icon.
The “launch every 90 days” model only works for people who enjoy living in a permanent state of pre-event cortisol.
The “just DM people!” strategy only works if you wake up ready to annoy half the internet before breakfast.

They're just built for somebody else.

The funniest part? Most people know this within 48 hours of trying the thing. Their stomach tightens. Their brain drags its feet. They start inventing errands. That's not fear or resistance. That's the body saying, “This is not how we're built.”

Push through.
Trust the process.
Become louder.
Become faster.
Become someone who doesn't think, they execute.

There's no shame in not wanting to shapeshift for a marketing method.

I've seen people try to run systems that practically required them to take up a new personality trait every week. One week they're a hype machine. The next they're a networking extrovert. The next they're an influencer. All because the blueprint said so.

At some point, you have to look at the model and ask:

“Does this require me to behave like someone else?”

If the answer is yes, then the outcome is already baked in. You can brute-force it for a while. But eventually the system demands the real payment: your identity.

And nobody should hand that over for a funnel.

Your business doesn't need a new system. It needs one that doesn't fight you, drain you, or require a personality transplant just to function.

If you want to tell me which one you've been forcing lately, hit reply. I'm always curious what it promised and what it demanded.

Until Next Time,