Stop. You're doing it again. (and I can tell you how it ends)
I keep seeing the same thing happen.
Someone sits down, opens the doc or the funnel or whatever they've been avoiding all week. They look at it longer than they want to admit. Not doing anything yet. Just… looking.
Then they delete it.
New project. Fresh start. Clean slate.
And the relief is immediate. You can almost watch it happen. Like they just sidestepped something unpleasant. Which they did. They sidestepped fixing it.
That's the part people don't like hearing, but it's usually what's going on.
Why starting over feels so good
Because it does feel good. I'm not pretending otherwise.
Starting over means no baggage. No reminder of what didn't work last time sitting there quietly judging you. You get to tell yourself a new story. "This time I'll do it properly." You haven't screwed this one up yet. That alone feels like progress.
It isn't. But it feels close enough.
Starting is easy. You don't need discipline to start. You need enthusiasm. Those aren't the same thing.
Fixing is where the mood changes.
Fixing ruins your day
Fixing means asking why it didn't work.
And nobody wants that answer, because it's rarely interesting.
The message was off. Or you didn't give it enough time. Or you quit as soon as it got uncomfortable. Sometimes you just didn't follow through and there's no better explanation than that.
Nothing dramatic. No villain. No external force to point at. Just a bunch of small, boring decisions stacking up.
Fixing is unglamorous. You tweak things. You test. You look at numbers you'd rather not look at. You sit with the uncomfortable part longer than your brain wants to.
No dopamine hit. Just work.
So people restart instead.
Why people do this for years
I've watched people do this for a decade.
Different niche. Different platform. Different offer. Never the same thing twice. Never long enough to know if anything actually worked.
Every restart comes with a reason. The algorithm changed. The market shifted. The audience wasn't right.
It's never them.
Each restart buys a few more months of "maybe this time" without having to admit the last thing failed because they bailed on it.
And look, I get why that's appealing. It's easier.
It's also why nothing changes.
This isn't just a business thing
You see this everywhere once you start noticing it.
People leave relationships instead of having one uncomfortable conversation. They start new diets instead of doing the boring part. They change jobs and somehow end up with the same problems in a different building.
New city, same patterns.
Restarting feels like solving something. Most of the time you're just hitting snooze.
Business just makes it look ambitious.
How people dress this up
Platform hopping. YouTube didn't work, so now it's LinkedIn. LinkedIn's slow, so maybe TikTok.
Niche hopping. "Learning a new market," which usually means starting over as a beginner again.
Tech switching. I've done this myself. New CRM, same leaks, shinier dashboard.
Offer churn. New product every few months, anything but fixing the first one.
Lots of activity. Not much traction.
The math nobody likes
Ten years in. Restart every year or so.
That's ten attempts at ten different things.
Now ask the uncomfortable question you already know the answer to:
What if you'd stuck with the first one and just fixed what was broken?
Yeah. That one doesn't feel great.
Why finishing feels heavier
Because finishing exposes your mistakes in real time.
It's boring fixes. Small tweaks. Follow-ups you don't feel like sending. There's no guru left to blame when you did what they said and it's still hard.
Starting over skips that entire conversation.
Most people quit around 80%. Right before boring turns into momentum. That last stretch is repetitive, dull, and where the money actually shows up.
Nobody talks about it because it doesn't sound exciting.
What I actually do
People don't need another system or framework.
They need someone to stop them mid-restart and say, "Hey. You're doing it again."
I spent years and about fifty grand chasing new frameworks and shiny systems. Same results every time. Eventually it got obvious that the tools weren't the problem.
The $50K Lesson walks through the traps that kept me stuck. Restarting is one of them.
The Custom 90-Day Plan isn't "burn it down and start fresh." It's "use what you already built and stop pretending it doesn't exist."
Personal, one-on-one coaching is real-time correction.
I look at what you’re building, what’s stalling, and the conclusions you’re drawing, and I step in before you torch it and call it a fresh start.
No generic scripts. No one-size frameworks. No pretending your situation is identical to everyone else’s.
It’s context, pattern recognition, course correction, and narrowing the work down to what actually matters next, while the rest of the noise gets cut.
That's the job.
Before you delete it again
Ask what you keep avoiding.
Did you actually give this enough time? Enough traffic? Enough data to know it's broken and not just annoying?
What's actually wrong here? Is this a dead end, or is it just uncomfortable?
What would fixing it look like if starting over wasn't an option?
Those questions aren't fun. But if you're tired of restarting, they start to matter.
Everyone else is selling hope and shiny new systems.
I'm just telling you what finally worked when I stopped quitting.
If this feels uncomfortable, good. That usually means you're closer than you think.
Until Next Time,
Kevin
P.S. If you want to download the PDF on the 20 traps that kept me stuck, grab it here.