Every Poop Cost Money
When my kids were babies, every single poop cost money.
The diaper. The wipes. The cream. Multiply that by however many times a day a newborn decides to destroy themselves, and you're looking at a number that would make a grown man cry.
And you just pay it. Every time. No debate. No "maybe I'll skip this one." You pay it because the alternative is worse.
That's it. That's recurring revenue.
Not the version someone draws on a whiteboard to impress investors. The real version. The one where people pay because stopping hurts more than continuing.
What people actually keep paying for
Nobody renews their password manager because they're excited about it. Nobody wakes up grateful for their cloud storage or the tool that keeps their site from falling over.
They keep paying because canceling means the problem comes back.
That's the whole game.
The stuff that gets canceled is different. Gym memberships. Online courses. Anything that requires motivation to use. First thing to go when someone sits down with their bank statement and starts making tough decisions.
(It's diapers or it's a gym membership. That metaphor is going to keep coming up. Bear with it.)
What this has to do with what you're promoting
The big commissions are seductive. Four hundred bucks a sale sounds great until you realize you need a new buyer every single month. Every month starts at zero.
Meanwhile someone quietly promoting a $29 a month tool is still collecting on customers they got two years ago. Nothing extra required.
The question worth asking about anything you're considering promoting: would the people paying for it notice if it disappeared tomorrow?
If yes, promote that.
If no, leave it alone.
Reply and tell me what you're promoting. I'll tell you if it's a diaper or a gym membership.
Kevin
P.S. Oh, and I built a little tool for tracking all your own recurring expenses and subscriptions. Seven bucks, runs in your browser, no account needed. Get it here
Until Next Time,
Business Coach | Former Therapist
I help online entrepreneurs see why they're stuck and what actually works instead